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How to generate a consistent character pack

Luca Mussari

October 1, 2026 · 2 min read

How to generate a consistent character pack
Illustration made with Illustro

A character pack is useful when one illustrated person needs to show up in more than one place: a homepage hero, an empty dashboard, and a "you're all set" email.

The goal is not a single perfect image. It is a small set that still looks like the same person.

Start with one hero pose

Generate the character you actually want to reuse. Lock in:

  1. Face and hair
  2. Outfit and color
  3. Body proportions
  4. The style (flat, 3D, grain, line)

Save that result before you ask for variations. Later prompts should describe new scenes, not a new person.

If you want Illustro to keep the character locked for you, start from illustration packs instead of repeating this by hand:

For picture-book pages instead of product UI, the storybook workflow is the same idea with a softer palette.

Prompt for scenes, not a new character

Weak: "a friendly woman in an office."

Stronger: "the same woman from the previous illustration, sitting at a laptop, waving at the camera, same red sweater and short dark hair."

Name the constants every time. Models forget what you did not repeat.

Make a small set, not a library

For most products, four scenes are enough:

  • Welcome / hero
  • Working / in progress
  • Empty state
  • Success

Generate those four, then stop. Extra poses are easy to add later; a bloated pack is harder to keep consistent.

Check them side by side

Put the exports in one frame. If hair color, jacket, or face shape drifted, regenerate the outlier with a tighter description of the original, not a brand-new prompt.

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