A still illustration does a lot of work on a landing page. Sometimes it needs to move a little: a character waving, a plant swaying, a small loop that makes the hero feel alive.

Animate illustrations takes a still and turns it into a short clip.

What it is for

Subtle motion on a website hero, an empty state, or a demo GIF. It is not a full animation suite. Think a few seconds, looping, on-brand.

Start from an illustration that already reads as a still. If the composition is messy, motion will not save it. Edit the still first, then animate.

Use animation when the page is otherwise static and one moving asset helps. Skip it when the layout is already busy. Ask for a wave, a sway, a few seconds, not a full animation pipeline.